21: The Slot Esti Ayalon Kovo Is Running For
A former diplomat and Jerusalem resident argues that the capital's specific social and economic strains are now a national crisis ahead of the upcoming elections.
By Noor Haddad ·

Esti Ayalon Kovo is running for the 21st position on the B'Yachad list, a party led by Naftali Bennett, as she campaigns for a seat in the 2026 Knesset.
The path to this moment began long before the current political cycle. Ayalon Kovo was born in Ethiopia before her family immigrated to Israel. She later established a career in diplomacy, eventually serving as the head of Israel's Economic Mission in China. Her life shifted geographically when her children were accepted to a school in Jerusalem. The family settled in the Beit Hakerem neighborhood, a place she describes as special and never boring. She stated that she could not imagine being anywhere else. This move placed her directly in the center of the city's unique social and economic challenges.
Ayalon Kovo observed that the issues plaguing Jerusalem are no longer isolated to the capital. She notes that the friction between the powerful haredi community and other residents has created specific economic and social problems. She argues that these same dynamics are now becoming visible across the country. This observation forms the core of her political motivation. She believes the nation requires immediate and serious repair. She seeks effective governance and thorough plans to address basic national challenges. She views Bennett as the only figure capable of delivering such results. Her primary driver for entering the race is the future of her children. She stated, More than anything, I'm in this for my children.
The campaign ahead will focus on two defining issues according to Ayalon Kovo. The first is a lack of leadership that takes responsibility. She claims this deficiency has produced a string of major failures, specifically citing the events of October 7 and the flydubai hijacking. The second issue is preserving Israel as a liberal, Zionist, Jewish, and democratic state. She argues that a haredi state-within-a-state has emerged in areas such as military enlistment, education, and the workforce. She believes this structure must be broken up. If it remains intact, she fears the troubling economic, educational, and social trends currently seen in Jerusalem will spread throughout the entire country.
Ayalon Kovo also offered guidance to olim, or immigrants, who wish to influence Israeli public life. She urged them to take an active part in shaping the country's story rather than sitting back and watching. She reminded them that this is their country and their home. She suggested that getting involved in elections is a good starting point for that engagement. B'Yachad has stated it will welcome anyone seeking change and repair after what she described as a difficult past few years. The interview where these views were expressed was conducted in Jerusalem before the elections begin.
Her background in diplomacy began with a simple wish to represent Israel around the world. She later became drawn to the complexity and many sides of the field. That experience now informs her view on national governance. She sees the need for a structured approach to the country's basic problems. Her candidacy reflects a broader trend of professionals moving from established careers into the political arena. The 21st slot on the list places her in a competitive position. The upcoming election will test whether voters share her assessment of the national situation. The focus on Jerusalem serves as a case study for the rest of the nation. Her message is that the local problems have become a national reality.
Source: The Jerusalem Post




