Paltrow signs dual video podcast deal with Netflix and Spotify

Gwyneth Paltrow’s Goop brand is entering the video podcast market with a simultaneous deal with Netflix and Spotify. The new program, titled 'The Goop Guide With Gwyneth Paltrow,' is set to premiere on Nov. 11.

Spotify Studios produced the series and will serve as the global sales agent. Audio versions of the episodes will be distributed across major podcast platforms. Video episodes will stream exclusively on Netflix and Spotify.

Each episode features Paltrow alongside a guest who may be a friend, founder, doctor, or family member. The company describes the topics as ranging from reinvention and family dynamics to Thanksgiving dinner. Paltrow noted that audience questions cover subjects like perimenopause sleep and holiday plans with ex-partners. She stated, "I don't always have the answer, but I almost always know who to call." The set is designed to resemble a kitchen table environment.

The first season includes guests Zoe Saldaña, Ke Huy Quan, and Rick Rubin. Moj Mahdara, co-founder and managing partner of Kinship Ventures, is an executive producer. Mahdara launched the venture capital firm with Paltrow.

Mahdara positioned the series as a response to algorithm-driven content. In a statement, she said, "Today, algorithms decide most of what we see, and audiences are hungry for a human voice they can trust." She added that Goop aims to distinguish itself from generic media by offering specific recommendations.

This agreement follows a previous collaboration where Netflix and Spotify secured co-exclusive video rights to Jay Shetty's 'On Purpose.' The new project is distinct from 'The Goop Podcast,' a weekly interview show currently distributed by Audacy.

Paltrow founded Goop in 2008 as a newsletter. The company has expanded into a nine-figure lifestyle platform covering beauty, fashion, and sexual wellness products.