Yangwang to Debut $300,000 Electric Sedan in UAE

BYD’s luxury division Yangwang is preparing to unveil its most ambitious vehicle to date in the United Arab Emirates. Hu Xiaoqing, general manager of the sub-brand, confirmed this week that the global launch will occur in the Gulf state rather than in the company's home market. While a specific calendar date has not been announced, the executive sedan is expected to debut within the current month.

The new model is designed to compete directly with established ultra-luxury manufacturers such as Rolls-Royce, Bentley, and Mercedes-Maybach. Test images released last month show a prototype with rear-hinged coach doors, a configuration previously unseen on a BYD vehicle. Local reports indicate the car measures approximately 5,500 mm in length, a dimension comparable to the Rolls-Royce Phantom.

Technical specifications point to the car serving as a platform for BYD's newest engineering advances. The prototype was photographed at a BYD Flash Charging station, suggesting it supports megawatt-level charging. Furthermore, the sedan is reportedly the first model to utilize the company's solid-state battery technology. Stella Li, an executive vice president, previously stated that BYD's initial solid-state battery vehicle would arrive in 2027.

This launch marks a distinct shift in strategy for a company historically known for affordable transportation. The BYD Seagull, a small hatchback, sells for under $10,000 in China. In contrast, the new Yangwang sedan is rumored to start at 2 million yuan, or roughly $300,000. This price point places the vehicle well above the brand's current top-tier offering, the U8L plug-in hybrid SUV, which starts at 1.45 million yuan ($217,000).

Yangwang currently operates as the top tier of BYD's hierarchy, sitting above the Denza and FangChengBao sub-brands. The brand has previously showcased high-performance features such as the quad-motor e4 platform with 1,300 horsepower and the DiSus-X body control system. Zheng Yu, Yangwang's executive general manager, described the new sedan as featuring disruptive technology but did not provide specific technical details during the recent announcements.