Starbucks releases five new bear cups at $40 apiece

Starbucks is launching a new set of five holiday-themed Bearista cups this week, following the rapid sellout of the original release last December. The company confirmed the expansion in a press release, detailing the specific designs and pricing for the limited-edition items.

The new lineup features hand-blown glass cups with distinct holiday characters. The designs include Aspen, a skiing bear; Reiny, a reindeer bear; Bunny, a snow bunny bear; Joy, an ice skating bear; and a mystery bear named Goldie. Each cup arrives with a card describing the character's vibe, a holiday tradition, and a signature beverage order.

Each cup is priced at $39.95. Customers can purchase a maximum of two cups while supplies last. The items will be available at select Starbucks locations beginning November 10.

Starbucks Rewards Reserve members receive early access to the collection. Starting at 1 p.m. ET on November 9, these members can buy one cup per customer via the Starbucks Shop. The general public gains access the following day.

The Bearista line debuted in December 2025 and sold out quickly due to high demand from customers and collectors. Since that initial launch, the chain has added a Snoopy glass cup, a Pink Bearista cup with a strawberry straw topper, and a Soccer Bearista cup to its collection.