Oppo prices Find X10 Pro Max at 1,799 euros in Europe

Oppo has set the price for its new Find X10 Pro Max at 1,799 euros in European markets. The flat-screen Android smartphone is powered by a MediaTek processor. A reviewer who tested the device for several weeks reported strong performance, high-quality cameras, and excellent battery life. Despite these positive technical assessments, the price point has drawn immediate scrutiny from consumers and industry observers.

The cost of the new phone places it in the upper tier of the market. Samsung’s Galaxy Z Fold 8, a foldable device, costs 1,999 euros in Europe. The Oppo flagship is therefore only 200 euros cheaper than that premium foldable. The price also matches the cost of the latest iPhone 18 Pro Max. In contrast, Samsung’s Galaxy S26 Ultra is listed at 1,769 euros, a difference of just 30 euros. Xiaomi is reportedly facing similar pricing pressures for its upcoming European models.

The high price tag reflects wider trends in the technology sector. The source article attributes the cost increases to the impact of AI companies on hardware markets. This economic pressure has been described as "RAMageddon," a term referring to the rising cost of memory components. The reviewer noted that while the device is impressive, the price is difficult to justify for a non-foldable handset in the current climate.

Public reaction has been sharp. Users on Reddit compared the new price to the previous generation’s devices. The older Find X9 Ultra, released last year, remains available at a lower price. Some commenters noted that the previous model offers more memory and a larger battery in Europe while costing hundreds of euros less. The Find X9 Pro can currently be found in European stores for approximately 1,000 euros. The reviewer agreed with these observations, suggesting that the older models represent a better value proposition for many buyers.

Oppo’s pricing strategy is part of a broader shift in the industry. The cost of components has risen due to demand from artificial intelligence sectors. This has led to higher retail prices across multiple brands. The new Oppo phone is not an outlier but fits into a pattern of increasing costs for flagship devices.

Some buyers in the United Kingdom have reported finding promotional offers for the new phone. These deals may lower the effective cost for certain customers. However, the standard list price remains 1,799 euros. The availability of discounts does not alter the base price set for the European launch. The device is now available for purchase at this price point in the region.